The official mascot for the Heat is Burnie, described as an anthropomorphic depiction of a fireball however, Burnie found himself in some legal troubles and the Banana Man became the unofficial mascot, who meant so much to the team they filed a trademark for him in 2010. One of the more interesting trademarks is the Heat’s unofficial mascot. The first version of the logo was filed for a trademark in 1989 in red, orange, and yellow – contrary to the current black, red, and yellow. While the word mark has changed, the logo has remained mostly unchanged over the past thirty years. However, in 2019, Miami registered a new stylized Heat trademark that is currently used. This mark was filed in 1987 and has since been abandoned. The first trademark that the team had registered for was a word mark for HEAT. The Miami Heat Limited Partnership only owns 5 of the trademarks since this company began trademark ownership in 2008. The Miami Heat Limited Partnership owns some of the teams’ trademarks, but unusually, so does Miami Heat Limited Partnership – and both companies are active. These players won them two of their three Championship titles in 20. The Heat got its reputation in part because of players like Shaquille O’Neal, but at its peak, the team had the “Big Three” players – Chris Bosh, LeBron James, and Dwayne Wade. Some of the other runner ups were also the Sharks, the Tornadoes, the Beaches, or the Barracudas. Stephanie Freed submitted “the Heat,” and her choice was picked amongst more than 20,000 entries. The team acquired their name in October 1968 when the owner of the expansion franchise held a name-the-team contest. The team has won three NBA Championships, and became a team worth noticing in the mid-90s. The Miami Heat, founded in 1988, play in the NBA’s Eastern Conference Southeast Division.